News

KILIG Probiotics campaign - introducing the results

2025 01 20

Have you spotted an eye-catching pink trolleybus cruising through the city? Or have you noticed a striking display at your local store or stumbled upon a captivating video ad on social media? This was part of our campaign introducing the new KILIG Probiotics line.
 
While the campaign is over, its impact continues to resonate - the KILIG Probiotics launch succeeded, surpassing our expectations. We generated considerable interest and fostered meaningful engagement by strategically utilising a diverse range of channels and carefully tailoring our message to our target audience. Let's dive into the results.
 
What have we achieved?
 
Paid digital media - 217K women reached
 
Social media - 27K impressions
 
Influencer marketing and PR - 5,5 engagement rate
 
Outdoor - 7,8M impressions

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