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Not all innovations start in the lab - some begin with a conversation. Our 25% Xylitol #ECODENTA Toothpaste is a perfect example - born from an exchange with dentist Dr. Indrė Misiūnienė that grew into a full-scale collaboration. “Xylitol wasn’t widely used then,” recalls Greta Makutėnė, Ecodenta’s brand manager. “But we saw its potential - and quickly realised we shared the same values. That’s what made this partnership work.” The outcome is a clinically backed formula that not only protects against cavities but also stimulates saliva, keeps the mouth naturally hydrated, and leaves a fresh, gentle feel - thanks to lime and coriander essential oils. “And the results speak for themselves: sales are growing steadily, even compared to our more established products,” Greta adds. This is just one example of how Ecodenta brings ideas to life through collaboration, from ongoing partnerships with universities and dental student associations to co-creating with experts across the field. When knowledge is shared, innovation becomes more focused, grounded, and ready for real-world impact.