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How do you teach kids that brushing teeth can be fun? You turn oral care into a story. That’s exactly what we did at BIOK LAB through our Ecodenta brand as part of the Design Wings initiative — a project that brings together businesses, non-governmental organizations, mentors, and young talents to create design solutions with social impact. The partnership gave us the opportunity to turn creativity into valuable tool — an animated video that explains oral care to children in a way that is playful, clear, and memorable. But we’re not stopping at the screen. Together with the Odontology Students’ Association, we’ll be visiting kindergartens and schools, using the video to spark conversations about oral care and encourage healthy habits from an early age. Our thanks go to designer Emilija Žebuolytė and mentor Pijus Cicėnas, whose talent and energy made this project possible.